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  • Marika Gare

RUNNING A MARATHON

Building a successful business is like running a marathon, it takes time and long standing effort.


Sometimes you wonder why you started!


But there are some things you can do to help with the long-term success of your business, and provide the life you want.


1. FOCUS ON CUSTOMER SERVICE – customer service is key to business success. It’s the first point of contact for your business and is a valuable point of sale. If people feel engaged and valued they are more likely to promote your business through word of mouth. This in itself is a valuable asset.

2. EXPAND YOUR MARKETING EFFORTS – Marketing is ever evolving in this high tech savvy world and it’s important to keep up with the game. Facebook, Twitter, Instagram, LinkedIn – where do you start? So much to learn! Market research is imperative to any business; know your market, know your competition and know your worth. 3 key elements for marketing your business.


3. BUILD WORD OF MOUTH FOR YOUR BUSINESS – Networking, the latest trend in business marketing and a valuable tool for any small business. But how do I network you say? It’s not as simple as just walking into a room and introducing yourself, handing out your business cards. It’s about building relationships and helping your peers through the journey of entrepreneurship. Building the journey together.


4. OUTSOURCING – this can be a saving grace for many small business owners who start their business and follow their dream. As time goes on and your business grows, often the first thing to slip is administration. You slog through it late into the night or over the weekend and you find the dream you once started is becoming heavy and frustrating as you miss out family time and time with your mates to battle keeping up with the excess work.


Business is meant to be fun! But you need a life as well. After all, that’s why you started your business isn’t it? To follow your dream and have more freedom to enjoy life?



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